Insurance Copywriting & Content

When it comes to insurance copywriting, experience and specialization count. Any copywriter can create content. I focus exclusively on creating actionable and engaging insurance content. Two decades in this industry gives me the experience and skills necessary to keep compliance happy while offering fast project turnaround, competitive rates, and unique insights. I maintain a 100% client satisfaction rate and offer unlimited rewrites for 30-days on every assignment. Let’s start a conversation about your next project.

Lance Gurganus

Lance Gurganus

Insurance Copywriting & Content

I’m not just an insurance copywriter. I’m a former multi-million dollar insurance producer, employee benefits broker, and an independent agency owner. Prior to starting my own agency, I was an award-winning District Manager for a Fortune 500 Insurance Carrier.

Expertise is a direct result of experience. I’ve spent two decades in this industry. I’m a fully licensed insurance broker (P&C and L&H), Certified CMS Medicare Agent, Certified Large Group Enroller and an expert insurance and financial compliance specialist with extensive training in ERISA, HSA, FSA, HIPAA, PPACA, and FINRA.

Content Marketing Costs 62% Less Than Traditional Marketing, Yet Generates 3 Times As Many Leads. Source: @DemandMetric
91% of B2B Marketers use content marketing. Over half (54%) of non-users plan on starting in 2018. Source: @ContentMarketingInstitute
91% of all advertising is viewed for less than a second, amounting to $38 Billion in wasted digital ad spend in 2017. Source: @Newscred

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Insurance Copywriting and Content Services

 Insurance Copywriting

Insurance Content Development

Content Curation


Case Studies / White Papers



Blog Posts

Social Media Management


Press Releases

Email Newsletters

Recent Blog Posts

I blog about marketing, sales psychology, creating incredible content and, of course, insurance. After 22-years in this business, I know a thing or two about insurance marketing and creating insanely great content.

Make Your Content a Priority.

I Certainly Will.

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