Insurance Copywriting and Branded Content

Copywriting and branded content for the insurance marketing ‘niche’ is my specialty.

Insurance is a complicated business with many moving parts.

In order to be effective, insurance content marketing requires experience with and working knowedge of ERISA, HIPAA, FINRA, ACA/PPACA and related regulatory compliance.

Two decades in this field has given me a highly unique and in-demand skill set.

If your business deals with regulatory compliance, my copywriting and branded content talents will add value far beyond my highly competitive rates.

Let’s start a conversation and determine if you have a need for insanely great insurance content.

Lance Gurganus | Founder, Copybrander Digital

Insurance Copywriting and Branded Content Expert

I’m not just an insurance copywriter. I’m a former multi-million dollar insurance producer, employee benefits broker, and independent agency owner. Prior to starting my own agency, I was an award-winning District Manager for a Fortune 500 Insurance Carrier.

As a fully licensed P&C and L&H insurance broker, I’ve met with thousands of policyholders, employees, and business owners over a career spanning two decades. Experience counts. There’s a huge difference between selling and marketing insurance in real life versus just reading about it.

This is what sets me apart from other copywriters. I know the industry, products, and lingo because I’ve made a living working in the same business as my clients.

Content Marketing Costs 62% Less Than Traditional Marketing, Yet Generates 3 Times As Many Leads. Source: @DemandMetric
An average 9 times more leads are generated from long-form blog content vs short-form posts. Source: @Wordstream
91% of B2B Marketers use content marketing. Over half (54%) of non-users plan on starting in 2018. Source: @ContentMarketingInstitute
84% of consumers expect brands to produce content. Source: @MeaningfulBrands
91% of all advertising is viewed for less than a second, amounting to $38 Billion in wasted digital ad spend in 2017. Source: @Newscred
Companies that publish 16+ blog posts per month generate 4.5 times more leads. Source: @HubSpot

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Insurance Copywriting and Branded Content Services

Copywriting

Content Writing

Social Media Management

Ghostwriting

Digital Content Strategy

Case Studies

Articles

White Papers

eBooks

Blog Posts

Infographics

Press Releases

Email Newsletters

Recent Blog Posts

I blog about marketing, sales psychology, creating incredible content and, of course, insurance. After 22-years in this business, I know a thing or two about insurance marketing and creating insanely great content.

Make Your Content a Priority.

I Certainly Will.

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