Insurance Copywriting and Branded Content

Copywriting and branded content for the insurance marketing ‘niche’ is my specialty.

Insurance is a complicated business with many moving parts.

In order to be effective, insurance content marketing requires experience with and working knowedge of ERISA, HIPAA, FINRA, ACA/PPACA and related regulatory compliance.

Two decades in this field has given me a highly unique and in-demand skill set.

If your business deals with regulatory compliance, my copywriting and branded content talents will add value far beyond my highly competitive rates.

Let’s start a conversation and determine if you have a need for insanely great insurance content.

Lance Gurganus | Founder, Copybrander Digital

Insurance Copywriting and Branded Content Expert

I’m not just an insurance copywriter. I’m a former multi-million dollar insurance producer, employee benefits broker, and independent agency owner. Prior to starting my own agency, I was an award-winning District Manager for a Fortune 500 Insurance Carrier.

As a fully licensed P&C and L&H insurance broker, I’ve met with thousands of policyholders, employees, and business owners over a career spanning two decades. Experience counts. There’s a huge difference between selling and marketing insurance in real life versus just reading about it.

This is what sets me apart from other copywriters. I know the industry, products, and lingo because I’ve made a living working in the same business as my clients.

Content Marketing Costs 62% Less Than Traditional Marketing, Yet Generates 3 Times As Many Leads. Source: @DemandMetric
An average 9 times more leads are generated from long-form blog content vs short-form posts. Source: @Wordstream
91% of B2B Marketers use content marketing. Over half (54%) of non-users plan on starting in 2018. Source: @ContentMarketingInstitute
84% of consumers expect brands to produce content. Source: @MeaningfulBrands
91% of all advertising is viewed for less than a second, amounting to $38 Billion in wasted digital ad spend in 2017. Source: @Newscred
Companies that publish 16+ blog posts per month generate 4.5 times more leads. Source: @HubSpot

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Insurance Copywriting and Branded Content Services


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Social Media Management


Digital Content Strategy

Case Studies


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Blog Posts


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Recent Blog Posts

I blog about marketing, sales psychology, creating incredible content and, of course, insurance. After 22-years in this business, I know a thing or two about insurance marketing and creating insanely great content.

Make Your Content a Priority.

I Certainly Will.

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