“The difference between the almost right word and the right word is really a large matter – it’s the difference between the lightning bug and the lightning.” – Mark Twain

Persuasive Business Content that Drives Engagement

Powerhouse Copywriter and Serial Entrepreneur, Lance Gurganus, Creates Actionable Content that Sells at Copybrander Digital




Persuasive Business Content that Drives Engagement

Copywriter and Multi-Million Dollar Sales Pro Lance Gurganus, creates highly actionable, branded content that sells.

In the right hands, words are powerful tools.

Highly effective content writing educates and influences your customers by telling the story of your brand. Without the pushy sales approach that nobody likes.

 Your customers live in a constant state of information overload. An interesting branded story easily cuts through the clutter. 

Lance Gurganus

Lance Gurganus

Copywriter | Content Strategy | Podcaster | Blogger | Writer

I am a serial entrepreneur with a career spanning 30+ years.

I spent 12 of those years in the insurance industry where I recruited and trained many award winning sales teams. I also sold millions worth of insurance and benefits. And created sales training programs and corporate sales processes that are still in use today.

Experience counts. After years of creating content for clients in many different industries, I have highly developed skills sets in sales, branding and content marketing.

Let’s connect and discuss the many ways my industry experience, creativity and branding expertise can help you sell more.


Content Writing

As an insurance producer and benefits broker for over 12-years, I sold millions worth of insurance and employee benefits. Now I utilize that experience to create actionable B2B content that drives engagement for clients in insurance, employee benefits, healthcare, tech, small business and start-ups.

Content Strategy

Before I sold my insurance business four years ago, I created and managed all insurance content, channel marketing, and sales funnels for over 300 websites owned by my company. I know Content strategy. You need a strategic content plan and I can help.

Content Writing | Copywriting | Content Strategy | Web Copy | Articles | White Papers | Blog Posts

Infographics | Ghost Writing | Press Releases | SEO | Social Media Posts | Email Newsletters

Make Your Content a Priority.

I certainly will.

Highlighted Posts from The Branded Content Blog

Federal Law Prohibits Insuring Marijuana Farms Burning in California Wildfires

This is a sad example of what happens when State Law runs smack into the brick wall of Federal bureaucracy. California law says they’re legal, but existing Federal law prohibits insuring marijuana farms burning in California wildfires throughout the state. It’s a particularly challenging situation for the nearly 15,000 marijuana farms in California. Their crop, marijuana, is listed as a Schedule I controlled substance by the DEA (US Drug Enforcement Agency). So, technically, it doesn’t matter that states like California have legalized it because the Federal Government won’t recognize the state law. So anything that is regulated by the Feds, from insurance to banking to mail, becomes a problem for these businesses.

5 Ways to Build a Brand and Stay Compliant

As an insurance agent, it is vitally important to build your online brand. Unfortunately, insurance agents have very few things going for them when they decide to do online branding of their business. It may not sound fair, but the reality of the situation is you are a licensed insurance professional. The best way to stay compliant? Simply focus on you and your insurance business. And limit your online activity to only positive behavior that promotes you and your brand.

How to find your work life soundtrack for more happiness

For as long as I can remember I have listened to music when I did anything like work, study, read or even just doing chores around the house. Music adds a soundtrack to life. It just seems to make everything… Well, more fun. The perfect song can make anybody feel like a hero with their own theme music. What about work? Does music hurt your productivity while you work? Or enhance it? Personally, I believe the right music makes me many times more productive.

How to Catch Errors in the Content Writing Process

I have come to the realization that I notice errors in writing more often than most people. Maybe it’s because I am so critical of my own work, but I find it difficult not to hold it against writers who make amateur mistakes in their final work. Lately, it seems like the errors are becoming more prevalent. To be honest, if you consider yourself a “professional” in the business of writing, then errors just make you look bad. So, I thought I would share some of my ideas on how to catch errors in the content writing process.

Your Odds of Avoiding a Disability

According to the statistics from the Social Security Administration (SSA), your odds of avoiding a disability actually get worse as you get older. Most people believe their odds improve, but one of the glaring Myths about Disabilities is that most are caused by injuries. This simply isn’t true. Most disability claims are a result of chronic diseases and illness, which afflicts us more as we age. Thus, the increase in disabilities as we get older.

Forbes is Stretching the Term Self-Made with Their Latest Women Billionaires List

I would never, in a million years, attempt to minimize the hard work that it takes to become a billionaire. I get it. Most people in business work hard and self-made billionaires are obviously no exception to that rule. Unfortunately, I believe Forbes is stretching the term Self-Made with their latest Women Billionaires List. It’s almost as if they wanted to pad the list to make it appear larger. Clearly this is just my opinion. But doesn’t it take away from the Sara Blakely’s of the world when you add Marian Illitch to the same list?

Own Occupation vs Any Occupation Disability Definition

Ultimately an insurance policy is made up of the definitions, clauses, exclusions and benefits that an insurance carrier decides to build into the policy that eventually gets sold to policyholders. The better carriers are very specific about coverage and they focus on those specifics with the agents that sell their policies. One of the more important definitions in a disability policy is how the carrier defines the definition of work that you will return to after you have recovered from a disability. This is referred to as “own occupation vs any occupation disability definition”. What does this mean? It’s basically the meaning of how the carrier classifies the work that you can return to.

5 Reasons Your 1099 Contractor is Actually Your Employee

I’m going to come right out and say it. 1099 contractors are almost always employees. Almost always is probably shooting low because as far as detail shops and similar businesses, you fail the IRS criteria test probably over 90% of the time. I know this may surprise some of you reading this, but if you didn’t think this was the case you probably wouldn’t be here reading this. I wrote 5 reasons your 1099 contractor is actually your employee to highlight this important compliance subject for small businesses.

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