“The difference between the almost right word and the right word is really a large matter – it’s the difference between the lightning bug and the lightning.” – Mark Twain

Persuasive Business and Insurance Content

Powerhouse Copywriter | Multi-Million Dollar Insurance Sales Pro | B2B Content Expert

Lance Gurganus Creates Persuasive Business and Insurance Content that Sells




Persuasive Business and Insurance Content that Drives Engagement

My Name is Lance Gurganus. I’m a Copywriter and Multi-Million Dollar Insurance Sales Pro. I Create Highly Actionable, Persuasive Business and Insurance Content that Sells.

In the right hands, words are powerful tools.

Your customers live in a constant state of information overload. I cut through the clutter and create engagement by weaving your branded message into persuasive content.

Why work with me? It’s a simple matter of experience. I’ve got it, they don’t. If your content writer has never sold anything or worked in your field, how exactly are they an expert?

I have over 30-years of marketing and sales experience. 12-years as a multi-million dollar insurance producer and broker. I know a thing or two when it comes to insurance, sales, and business. That experience is reflected in my content.

Let’s talk about how I can help your business with my unique brand of persuasive business and insurance content.

Lance Gurganus

Lance Gurganus

Copywriter | Content Strategist | Insurance Content Expert | Podcaster | Blogger | Writer

I’m a serial entrepreneur with a career spanning 30+ years.

I spent 12 of those years in the insurance industry where I sold millions worth of insurance and employee benefits. Both online and offline. All while recruiting and training award winning sales teams. Many of my sales training programs and corporate sales processes are still in use years later.

Experience counts. After years of creating content for clients in many different industries, I have highly developed skills sets in sales, branding and content marketing.

Let’s connect and discuss the many ways my industry experience, creativity and branding expertise can help you sell more.


Content Writing

As an insurance producer and benefits broker for over 12-years, I sold millions worth of insurance and employee benefits. Now I utilize that experience to create actionable B2B content that drives engagement for clients in insurance, employee benefits, healthcare, tech, small business and start-ups.

Content Strategy

Before I sold my insurance business four years ago, I created and managed all insurance content, channel marketing, and sales funnels for over 300 websites owned by my company. I know Content strategy. You need a strategic content plan and I can help.


Content Writing | Copywriting | Content Strategy | Web Copy | Articles | White Papers | Blog Posts

Infographics | Ghost Writing | Press Releases | SEO | Social Media Posts | Email Newsletters

Make Your Content a Priority.

I certainly will.

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