Branded Insurance Copy That Sells

The Insurance business is more challenging today than ever before.

Customers are distracted. Engagement is difficult. Loyalty is non-existent.

Fortunately, you found me.

My name is Lance and I write branded insurance copy that sells. I’ve sold millions worth of insurance and benefits and I’m here to help you do the same.

Let’s start a conversation and see how I can help.

Branded Insurance Copy That Sells

You should be selling, not writing sales copy.

You need persuasive insurance content that sells the need, engages your customer and builds a relationship.

Insurance Content is what I do. From content and copywriting to content strategy. This is my niche.

Over the past four years, Copybrander Digital has quickly become one of the top insurance content creators.

That’s my story.

Let’s start a conversation so I can help write yours.


Insurance Content Writing

I write. A lot. When I’m not writing or creating content for Copybrander, I’m usually writing for insurance companies, brokers or other people. I love the insurance industry, so I write about it.

Content Strategy

Before I sold my insurance business, I had built and maintained over 300 websites for lead generation and insurance sales. I personally created all the content. I know Content Strategy.

A Student of Sales Process

In college, my degrees were focused on Communications and Psychology because I wanted to better understand the sales process. 25-years of sales experience later, my knowledge is formidable.

My 'Unique' Video Content Strategy

Strategy? I don’t need no stinkin strategy! Well, actually I do. It’s still new to me. So I’m kind of all over the place with my videos. It’s a work in progress.

Social Media

You can find me on Facebook, Instagram and Twitter as @Copybrander. I also have my personal Twitter @LanceGurganus and of course, LinkedIn @Gurganus.


I love Medium. It’s a wonderful place to read amazing content from incredibly talented writers. I joined Medium to write there as often as possible. My Medium page is @LanceG. Check it out.

Insurance Content Isn’t Boring.

Maybe it’s Your Writer.

My Blog ‘Recovering Insurance Guru’ is where I write about insurance, Employee Benefits, sales Tips, Team Building, Productivity Hacks, Enrolling and more.

Federal Law Prohibits Insuring Marijuana Farms Burning in California Wildfires

This is a sad example of what happens when State Law runs smack into the brick wall of Federal bureaucracy. California law says they’re legal, but existing Federal law prohibits insuring marijuana farms burning in California wildfires throughout the state. It’s a particularly challenging situation for the nearly 15,000 marijuana farms in California. Their crop, marijuana, is listed as a Schedule I controlled substance by the DEA (US Drug Enforcement Agency). So, technically, it doesn’t matter that states like California have legalized it because the Federal Government won’t recognize the state law. So anything that is regulated by the Feds, from insurance to banking to mail, becomes a problem for these businesses.

read more

5 Ways to Build a Brand and Stay Compliant

As an insurance agent, it is vitally important to build your online brand. Unfortunately, insurance agents have very few things going for them when they decide to do online branding of their business. It may not sound fair, but the reality of the situation is you are a licensed insurance professional. The best way to stay compliant? Simply focus on you and your insurance business. And limit your online activity to only positive behavior that promotes you and your brand.

read more

12 + 12 =

Let’s start a conversation.