Words Are Powerful
“I create powerful, persuasive insurance content and sales copy.
How can I help you?”
Lance Gurganus | Founder
Persuasive Copywriting and Content
When done correctly, branded content will tell your story better than any commercial.
My specialty is copywriting and content for businesses in complex regulatory environments.
Insurance. Benefits. Healthcare. Financial services. All are industries that include businesses that must comply with mandatory marketing restrictions.
These are usually established through compliance regulations with acronyms like FINRA, HIPAA, PPACA, and ERISA.
Creating actionable, engaging content that works within these regulations takes real-world industry experience and a very unique skill set.
This niche is the ‘sweet spot’ of my expertise from over two decades in sales, marketing, compliance, claims, and risk management.
That’s my story. Let’s start a conversation so I can help write yours.