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Insurance Copywriting and Content

There's no rule that says insurance copywriting and content must be boring. You simply need a writer that understands your business.

That writer you're looking for is me, Lance Gurganus. For 20+ years my world was insurance and employee benefits.

I'm a former multi-million dollar producer and broker that's helped thousands of people with every type of insurance plan.

Now I utilize my unique skill set to create interesting and engaging insurance copywriting and content.

If you need help telling your story, perhaps I could be of service.

"The average company that blogs generates 55% more website visitors, 97% more inbound links, and 434% more indexed pages." (Hubspot)

Lance Gurganus

Lance Gurganus

Insurance Copywriting & Content | Publisher | Owner, Copybrander, LLC.

I'm a former 20+ year insurance marketer, broker, and multi-million dollar producer. I started Copybrander to fill a huge need for high-quality insurance content written by someone who knows the industry.

Are You Focused on Local?

94% of Consumers prefer buying from small businesses in their communities. (UPS Store Pulse of Small Business in America Survey)

Relevant Content Matters

91% of B2B marketers use content marketing. (B2B Cotent Marketing Trends: Content Marketing Institute (CMI)/MarketingProfs)

Content is a Business Asset

92% of marketers said their organization views content as a business asset. (Content Management Survey, Content Marketing Institute)

Coverage Blog by Lance Gurganus

Improving Car Buyer Trust with F&I Transparency

Improving Car Buyer Trust with F&I Transparency

Improving car buyer trust with F&I transparency is critical to the success of any car dealership, especially with customer access to the bullhorn of social media. In this article, Copybrander founder Lance Gurganus introduces background information on F&I (Finance and Insurance) Managers and the challenges dealerships face in changing customer perception and building trust in this important position.

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The Need for Final Expense Insurance is Here

The Need for Final Expense Insurance is Here

The saying goes, “two things in life are guaranteed, death and taxes.” Unfortunately, the costs to the surviving family after the death of a loved one can be a significant financial burden.This is where savvy insurance agents and advisors can step-in to help their clients protect themselves when they need it most with final expense insurance. In this article, writer and 18-year veteran insurance pro, Lance Gurganus, introduces final expense insurance. This is an important discussion about what it is, why it’s needed, who needs it, and why insurance agents and brokers need to be offering final expense insurance plans to their clients.

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