Insanely Great Content Writing

It’s the basis of all marketing. Branded content and copy that tells your story. Everyone needs it, but not all copy is the same.

Especially when it involves regulatory compliance. The kind that businesses deal with in industries like insurance, finance, healthcare, and law.

What is Regulatory Compliance?

Well, first off if you need to ask, then you most likely don’t have compliance issues that affect your business. Regulatory compliance is essentially a set of rules that are usually established by the Government for professional licensing.

Do you need a license to do your work? Then you most likely have compliance requirements.

Why is this important? Because most companies have rules in place for marketing and advertising to make sure they stay in compliance.

Run afoul of compliance and you could face fines, penalties, or even a revoked license. Nobody wants that.

I’ve spent many years working with different marketing and compliance departments for content approvals. This knowledge and real-world experience is extremely valuable.

Experience Counts

In this business, experience counts. Creating branded content and copy for complex businesses is a very specific niche. One that isn’t necessarily ‘easy’ to work in.

I spent nearly two decades building my insurance and benefits brokerage. I have a unique understanding of the challenge involved in finding good content creators and copywriters that have experience with regulatory compliance.

This is mainly due to the fact that I wasted many years hiring a steady stream of copywriters that claimed to know insurance and finance, but didn’t. I got tired of spending big chunks of my time fixing or totally reworking the final copies of content they submitted.

Developing effective content that works within the parameters of compliance takes a highly unique skill set, laser-like focus, and real-world experience.

This specialty content niche is my sweet spot. If your business is regulated by FINRA, HIPAA, PPACA / ACA, ERISA, or similar regulations, then we should talk.

LanceG Profile Pic

Lance Gurganus | Copywriter | Content Creator | Compliance Expert at Copybrander.

I build brands, increase revenue, generate buzz and always promote my client and their message. When I initially discuss a new project, my first question is always about the end goal. Once I understand exactly what the client hopes to accomplish with the project, I’m able to frame the creative process around that goal.

I create branded content and copy that’s designed to be searchable. A significant percentage of my writing projects involve keyword optimization for specific SEO requirements of my clients.

Optimized Content for SEO

I have experience and certifications in many different types of optimized content for SEO purposes. Primary and secondary keywords with or without specified densities or tiered keywords are not an issue. I also routinely recommend trending keywords to clients that I develop while researching writing projects.

Fast Turnaround on Writing Projects

I have multiple clients that need fast turnaround on writing projects with specific trending keyword requirements. Depending on the research required, I can usually turn around a last-minute project within approx 2 to 3 days for an additional rush charge. Most non-urgent or prior scheduled writing projects are completed within 7 to 10 days.

One exception is eBooks since most are larger projects and do take slightly longer to complete. My goal is always a one-week turnaround with most projects that aren’t urgent or rush order.

If you have questions or need to request a proposal, contacting me is easy. Just call, email, or complete the brief questionnaire below to get everything started.

Lance Gurganus

Persuasive Content & Copy for Businesses in Complex Industries

Insurance | Healthcare | Finance | Law | Regulatory Compliance

Founder at Copybrander Digital

Copywriting | Content Writing | Web Copy | Articles | White Papers | Blog Posts | Infographics | Ghost Writing | Press Releases | SEO | Email Newsletters

Make Your Content a Priority.

I Certainly Will.

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